About Us

The who/what is where/how of reelyActive.

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We're a tight team
with a storied history,
naturally driven by our bold philosophy,
Made in Montréal since 2012.

Our Team

Who we are makes us what we are.

We are a purpose-driven, evolutionary (teal) organisation. Our vision is as big as our team's commitment to our mission and core values.


Vision, Mission & Values

Our vision is to foster a new economy where every participant benefits from exchanging their ambient data.

Our mission is to put ambient data to work in order to enrich the human experience.

reelyActive Values
  • Our values:
  • Boldness
  • Integrity
  • Resilience

Our History

Founded in 2012 with the goal to "create the first simple and accessible cloud-based active RFID system," looking back, it has been—and continues to be—quite a journey!



Yes, we really did win a rather imposing trophy with the inscription World's Best Startup in 2013. And, in 2020, a more modest trophy for making physical spaces searchable.



Curious what the media have had to say about reelyActive over the years? Press the Press button for more!

reelyActive Barn Owl logo


Did you know that the barn owl, our mascot, has the best hearing of any animal ever tested? And did you know there's a story behind our barn owl's #ff6900 orange colour?


Made in Montréal

Architecture, open innovation, communication, industrial revolutions, pioneering radio: Montréal has it all et nous sommes fiers d'y habiter!

Made in Montréal
reelyActive Parc


Thanks for taking the time to ascertain about us, don't hesitate to get in touch. Or consult our directory to find the information you're looking for across our websites.

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