Frequently Asked Questions

Answered here

Data and Privacy

Top of the list, where it should be

Does reelyActive collect personal data?

No. We have no business with personal data.   Period.   Our business is understanding the real world in real time as a collection of identifiers.

Can I be personally identified by my Bluetooth device(s)?

No, not by default (see Advertise Your Brand). Only with an explicit opt-in can you transmit personally identifiable information, for instance with our reelyApp demo.


Business model

How reelyActive creates value and makes money

What is reelyActive's core business?

reelyActive's core business is our Pareto SaaS. We also sell enabling hardware and consulting services in order to drive SaaS adoption.

Does the SaaS require reelyActive hardware?

No. Rest assured that there's no vendor lock-in: our Pareto SaaS can ingest data from third-party infrastructure. We see a bright future (pun intended) for BLE-enabled lighting infrastructure.


Technology

Differentiation, complementarity and more

Do you need to install a mobile app to be detected?

No. Mobile devices simply need Bluetooth turned on, and in most cases our platform can detect their advertising packet transmissions (see Advertise Your Brand).

Can more than mobile devices be detected?

Yes. Any Bluetooth Low Energy device which transmits advertising packets can be detected. This includes most wearables, trackers and asset tags (see Advertise Your Brand).

Physical is Digital

How will you advertise your brand?
Are you prepared to measure?